New Technology in Airports Could Increase Revenue Dramatically
by Tomas Pouls
“Customers who experienced great service in the past were likely to spend 140% more compared to customers who had a poor past experience.”
Here is a list of new technologies that, if implemented well, could cause travelers to spend more at airports.
1. Blockchain Technology
“According to SITA, a leader in air transport communications and information technology, 34% of airports are planning to introduce blockchain research and development programs by 2021.”
Why? Many airlines are interested in utilizing blockchain technology to create “the world’s first blockchain-based loyalty digital wallet. This wallet would make it easier for customers to rebook flights more easily, in addition to allowing airlines to target customers with more personalized marketing.”
2. Radio Frequency Identification (RFDI) Technology
“IATA predicts that by 2020, customers will notice significant changes in how their baggage is managed, including an increase in self-service and off-airport provisions.”
If RFID technology is adopted on a large-scale, we could see drastic decreases in both the amount of lost baggage, and delays in locating items when they are lost. Moreover, tracking technology has the potential to improve transparency, providing travelers with additional information as their luggage moves through tracking points.
As far as airlines are concerned, RFID has a relatively cheap implementation cost and is compatible with many existing systems.
3. IT Technology & Personalized Assistance
“59% of airports rated passenger processing as a high priority for IT investment.”
According to Christelle Laverriere, a SITA research expert, “Airport mobile apps aregoing to act more like a personal concierge, placing useful and relevant information at your fingertips when you need it, while also keeping an eye on the clock to make sure your travelers get to the right gate in good time.
Companies like Neatebox enable passengers to specify exactly what assistance they need while traveling through an airport.
The visually impaired and disabled need assistance too, with some airlines creating apps specifically designed to help those who require additional assistance.
4. Biomeric Technology
Recently, the U.S. Customs and Border Protection (CPB) implemented biometric scanning into their pre-clearance system, resulting in passengers that have already been cleared to pass through border control with more ease.
No longer will customers have to worry about losing their boarding pass! As Biometric Technology continues to make advances, it may be possible for an individual’s face to become a boarding pass with an increase in facial recognition technology.